Coffee shop · SoHo
Coffee, Matcha, and SoHo Atmosphere
Easygoing coffee, specialty drinks, and breakfast bites served in an industrial-style space on Grand Street.
Easygoing coffee, specialty drinks, and breakfast bites served in an industrial-style space on Grand Street.
Guests describe the coffee as strong, rich, consistent, and carefully prepared, from espresso to Americano and drip coffee.
Exposed brick, plants, natural light, and varied seating make the compact shop a comfortable place to pause in SoHo.
Try specialty drinks such as strawberry matcha alongside breakfast bites and chocolate chip cookies.
Now or Never Coffee is an easygoing SoHo coffee shop at 30 Grand St in New York. Its exposed brick, floor-to-ceiling windows, natural light, plants, and varied seating create a cozy, chatty setting with a creative edge.
The menu includes coffee, espresso drinks, matcha, specialty drinks, breakfast bites, and chocolate chip cookies. Guests mention rich espresso, flavorful Americano and drip coffee, and a well-balanced strawberry matcha.
Enjoy drip coffee, Americano, espresso, and other coffee drinks.
Choose from specialty drinks, including strawberry matcha.
Pair your drink with a selection of breakfast bites.
Add a chocolate chip cookie to your coffee order.
“⭐️⭐️⭐️⭐️⭐️ We visited Now or Never Coffee while we were in Manhattan and absolutely loved it — the atmosphere, the aroma, and the quality of the coffee were unforgettable. We enjoyed it so much that we ordered coffee again to brew at home.”
“Plant-filed, cozy, and chatty spot in an exposed brick space. Small to medium sized space is perfect for atmosphere, but may not always have open spots. Solid variety of seating (bonus if you can snag the couch!).”
“How is this a 4.6 should be a 4.9 based on the quality of the drinks. Best matcha strawberry I’ve ever had. Most places get it slightly too watery, slightly too earthy or too contrast-y. This place did it perfectly”
Now or Never Coffee · SoHo
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