Sunglasses store · SoHo
Distinctive Frames, Personal SoHo Service
Explore carefully made sunglasses and glasses with patient guidance, frame repairs, and personal styling at 273 Lafayette Street.
Explore carefully made sunglasses and glasses with patient guidance, frame repairs, and personal styling at 273 Lafayette Street.
Natasha is praised for thoughtful recommendations and helping customers find frames that suit their style and face.
Ariel helped make a glasses repair easy and stress-free, with customers noting the team’s kindness and expertise.
Visit the DITA showroom at 273 Lafayette St for sunglasses and glasses in a welcoming, service-focused setting.
DITA - SOHO is a sunglasses store and optician at 273 Lafayette St in SoHo, New York. The showroom offers a broad selection of distinctive sunglasses and glasses for different styles and face shapes.
Visitors describe the team as kind, patient, helpful, and knowledgeable. Personal styling, careful recommendations, and frame repairs are part of the customer experience, with service from Natasha, Lukas, Ariel, Michael, and the wider store team.
Browse distinctive, carefully made sunglasses in a range of frame styles.
Explore glasses with guidance on frame shape, fit, and personal style.
Bring in glasses for repair assistance from the store team.
Get one-on-one recommendations tailored to your preferences and face shape.
“Natasha thank you so much for taking extra care with me when I visited your store. You have impeccable taste and what you suggested was the perfect match for me.”
“Bravo DITA, and an EXTRA bravo for Natasha at the SOHO showroom!!! I had interest in the DITA Mach-five matte blacks for a while and decided to visit the SOHO showroom to try them on.”
“I'm so grateful to Dita for repairing my glasses. Not only do they have a huge selection of beautiful frames, but Ariel, who helped me, was a fantastic representative.”
DITA - SOHO · SoHo
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