5 Underrated Boutiques in Downtown, Wilmington NC Worth Trying
Updated 11 October 2026 · 14 boutiques in Downtown, Wilmington NC considered · Ranked from Google ratings
This list covers boutiques in Downtown, Wilmington, NC that have a 4.4 or higher Google rating but fewer than 400 reviews. It is meant for shoppers who want smaller, lower-profile stores to consider alongside the most-reviewed options. Fourteen qualifying businesses were considered, and the five entries below are listed in rank order, with listed hours, addresses and review content for each store.
#1
Wrightsville Ave Boutique
★ 5 (43 Google reviews)Boutique
Representative photo, not of this business.
Wrightsville Ave Boutique is listed at 1001 International Dr, with a 5 Google rating from 43 reviews. It is open Friday and Saturday from 10 am to 8 pm, Sunday from noon to 5 pm, and Monday through Thursday from 10 am to 7 pm. Google lists small business and on-site services, a wheelchair-accessible entrance and parking, and card payments. Reviewers say the clothing is comfortable as well as stylish, and that staff suggested complete outfits.
Best for: Comfortable everyday clothes and gifts
- Address
- 1001 International Dr, Wilmington, NC 28405, United States
- Hours
- Fri 10 am–8 pm; Mon 10 am–7 pm; Sat 10 am–8 pm; Sun 12–5 pm; Thu 10 am–7 pm; Tue 10 am–7 pm; Wed 10 am–7 pm
#2
ZIA Boutique
★ 5 (36 Google reviews)Women's clothing store
Representative photo, not of this business.
ZIA Boutique is listed as a women's clothing store at 1113 Military Cutoff Rd, Suite A, with a 5 Google rating from 36 reviews. Hours run Monday through Friday 10 am to 5:30 pm, Saturday 10 am to 5 pm, and Sunday closed. Google lists women-owned and small business identities, delivery, in-store pick-up, and a wheelchair-accessible entrance. Reviewers mention a broad selection that includes jewelry and home decor, reasonable pricing, and updates about new arrivals on social media.
Best for: Women's clothing and home decor
- Address
- 1113 Military Cutoff Rd A, Wilmington, NC 28405, United States
- Hours
- Fri 10 am–5:30 pm; Mon 10 am–5:30 pm; Sat 10 am–5 pm; Sun Closed; Thu 10 am–5:30 pm; Tue 10 am–5:30 pm; Wed 10 am–5:30 pm
#3
Little Boutique
★ 5 (20 Google reviews)Wig shop
Representative photo, not of this business.
Little Boutique is listed as a wig shop at 894 S Kerr Ave, Suite 3, with a 5 Google rating from 20 reviews. It is open Monday through Saturday from 9:30 am to 6:30 pm and closed Sunday. Google lists small business, on-site services, a wheelchair-accessible entrance and parking, and card payments. Reviewers mention wigs matched closely to their current color, patient fittings, and a range of wigs, hats and scarves handled with care for sensitive needs.
Best for: Wigs and head coverings with care
- Address
- 894 S Kerr Ave #3, Wilmington, NC 28403, United States
- Hours
- Fri 9:30 am–6:30 pm; Mon 9:30 am–6:30 pm; Sat 9:30 am–6:30 pm; Sun Closed; Thu 9:30 am–6:30 pm; Tue 9:30 am–6:30 pm; Wed 9:30 am–6:30 pm
#4
Meadowlark
★ 4.9 (116 Google reviews)Boutique
Representative photo, not of this business.
Meadowlark is listed at 1121 Military Cutoff Rd, Suite G, with a 4.9 Google rating from 116 reviews. It is open Monday through Saturday from 10 am to 6 pm and closed on Sundays. Google lists in-store shopping and pick-up, on-site parking, a restroom, and LGBTQ+ friendly attributes. Reviewers mention a sales associate who brought out several blouses to try on, a midi dress suited to summer, and a shop people discover through the radio.
Best for: Dresses and personal selection help
- Address
- 1121 Military Cutoff Rd Ste g, Wilmington, NC 28405, United States
- Hours
- Fri 10 am–6 pm; Mon 10 am–6 pm; Sat 10 am–6 pm; Sun Closed; Thu 10 am–6 pm; Tue 10 am–6 pm; Wed 10 am–6 pm
#5
Très Bleu
★ 4.9 (34 Google reviews)Women's clothing store
Representative photo, not of this business.
Très Bleu is listed as a women's clothing store at 1121-D Military Cutoff Rd, with a 4.9 Google rating from 34 reviews. Hours run Monday through Saturday from 10 am to 5:30 pm and Sunday from 12 pm to 4 pm. Google lists women-owned and small business identities, in-store pick-up, on-site services and a wheelchair-accessible entrance. Reviewers mention a selection of swim, denim, dresses and tops, shopping through Instagram, and a team that makes visitors feel welcome.
Best for: Swim, denim and dresses for women
- Address
- 1121-D, Military Cutoff Rd, Wilmington, NC 28405, United States
- Hours
- Fri 10 am–5:30 pm; Mon 10 am–5:30 pm; Sat 10 am–5:30 pm; Sun 12–4 pm; Thu 10 am–5:30 pm; Tue 10 am–5:30 pm; Wed 10 am–5:30 pm
How we made this list
We looked at 14 boutiques in Downtown, Wilmington NC with a Google rating of 4.0 or higher and at least 20 reviews, then rated 4.4 or higher on Google but with fewer than 400 reviews. A rating from thousands of reviews counts for more than the same rating from a handful, so a new place with a few perfect scores does not jump the queue. Ratings and hours are from public Google listings on 11 October 2026 and can change. Nobody paid to be on this list.
Tips before you go
- For an early start, Little Boutique opens at 9:30 am.
- Hours and prices come from Google listings and change, so check the listing before a long trip.
Frequently asked questions
Which is the highest-rated boutique on this list?
Wrightsville Ave Boutique ranks first, with a Google rating of 5 from 43 reviews. ZIA Boutique is second at 5 from 36 reviews.
Which boutiques in Downtown, Wilmington NC are open late?
None of these stays open past midnight. The latest to close is Wrightsville Ave Boutique, at 8 pm.
Which of these have free parking?
Google lists free parking for Meadowlark.
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