5 Underrated Boutiques in Downtown, Provo UT Worth Trying
Updated 11 October 2026 · 11 boutiques in Downtown, Provo UT considered · Ranked from Google ratings
This list covers underrated boutiques in Downtown Provo, UT that hold a Google rating of 4.4 or higher but have fewer than 400 reviews. Eleven qualifying businesses were considered, and the five shown here are ordered by rating and then by review count. Each entry shows the category, hours, address and what reviewers say about shopping there. The goal is to help people find smaller stores that customers praise. Business details come from Google listings and may change, so check hours before visiting.
#1
Sad Boi Thrift
★ 4.9 (343 Google reviews)Thrift store
Representative photo, not of this business.
Sad Boi Thrift is a thrift store at 363 N University Ave, Suite 105A, rated 4.9 from 343 reviews. It is open Tuesday, Wednesday, Thursday and Friday evenings, plus Saturday afternoon and evening, and closed Mondays and Sundays. Reviewers mention a warm welcome, upbeat music and a clean interior. Shirts at good prices come up often, and one shopper said they find something on every visit. Some say the style suits certain tastes more than others. The listing notes LGBTQ+ friendly features and free parking.
Best for: Thrift finds and clothing browsing
- Address
- 363 N University Ave #105A, Provo, UT 84601, United States
- Hours
- Fri 6–9 pm; Mon Closed; Sat 2–8 pm; Sun Closed; Thu 6–9 pm; Tue 6–9 pm; Wed 6–9 pm
#2
Swedish Moose Candy Co
★ 4.9 (219 Google reviews)Sweet shop
Representative photo, not of this business.
Swedish Moose Candy Co is a sweet shop at 42 W Center St in Provo, rated 4.9 from 219 reviews. Hours run Monday through Saturday, with Sundays closed. Reviewers mention a wide variety of candy, staff who offer samples and chocolate that stands out. Some note that the candy is made with real sugar and without dyes. A visitor from out of state said it was a fun stop to try Swedish candy. The listing shows card and mobile payments.
Best for: Swedish candy and gift-sized treats
- Address
- 42 W Center St, Provo, UT 84601, United States
- Hours
- Fri 10 am–10 pm; Mon 11 am–9 pm; Sat 10 am–10 pm; Sun Closed; Thu 11 am–9 pm; Tue 11 am–9 pm; Wed 11 am–9 pm
#3
Harmony
★ 4.9 (186 Google reviews)Fabric store
Representative photo, not of this business.
Harmony is a fabric store at 275 E Center St in Provo, rated 4.9 from 186 reviews. It is open Monday through Saturday, with Sundays closed, and Thursday through Saturday hours run until 8 pm. Reviewers mention a homey feel, staff who ask about projects and a large yarn selection. Several praise the fabric quality and the cozy shop, which also carries gifts, beauty products and trim for crafts. The listing notes a wheelchair-accessible parking lot.
Best for: Fabric, yarn and sewing supplies
- Address
- 275 E Center St, Provo, UT 84606, United States
- Hours
- Fri 10 am–8 pm; Mon 10 am–6 pm; Sat 10 am–8 pm; Sun Closed; Thu 10 am–8 pm; Tue 10 am–6 pm; Wed 10 am–6 pm
#4
GARTH'S
★ 4.9 (184 Google reviews)Men's clothing store
Representative photo, not of this business.
GARTH'S is a men's clothing store at 55 N University Ave, Suite 120 in Provo, rated 4.9 from 184 reviews. Hours run Monday through Saturday, with Sundays closed. Reviewers mention custom suit fitting, quick alterations and one suit that was mailed to them after alterations. Several say the team is knowledgeable, not pushy and happy to answer questions. Some mention a good selection of ready-made suits. The listing notes wheelchair-accessible parking, entrance, seating and restroom.
Best for: Custom suits and tailoring
- Address
- 55 N University Ave Ste 120, Provo, UT 84601, United States
- Hours
- Fri 11 am–6 pm; Mon 11 am–7 pm; Sat 12–6 pm; Sun Closed; Thu 11 am–7 pm; Tue 11 am–7 pm; Wed 11 am–6 pm
#5
Curveture
★ 4.9 (126 Google reviews)Plus Size Clothing Store
Representative photo, not of this business.
Curveture is a plus-size clothing store at 1394 N Freedom Blvd in Provo, rated 4.9 from 126 reviews. It is open Monday through Saturday, with Sundays closed, and Saturday hours run from 10 am to 8:30 pm. Reviewers mention staff who searched for a specific color in the customer's size, and a body-positive focus. One reviewer describes the stock as sizes XL to 5XL. Shoppers say they found items that fit well at a reasonable price. The listing notes wheelchair-accessible parking, entrance and restroom.
Best for: Plus-size fashion and fitting help
- Address
- 1394 N Freedom Blvd, Provo, UT 84604, United States
- Hours
- Fri 12–8:30 pm; Mon 12–7 pm; Sat 10 am–8:30 pm; Sun Closed; Thu 12–8:30 pm; Tue 12–8:30 pm; Wed 12–8:30 pm
How we made this list
We looked at 11 boutiques in Downtown, Provo UT with a Google rating of 4.0 or higher and at least 20 reviews, then rated 4.4 or higher on Google but with fewer than 400 reviews. A rating from thousands of reviews counts for more than the same rating from a handful, so a new place with a few perfect scores does not jump the queue. Ratings and hours are from public Google listings on 11 October 2026 and can change. Nobody paid to be on this list.
Tips before you go
- For an early start, Sad Boi Thrift opens at 6 am.
- Hours and prices come from Google listings and change, so check the listing before a long trip.
Frequently asked questions
Which is the highest-rated boutique on this list?
Sad Boi Thrift ranks first, with a Google rating of 4.9 from 343 reviews. Swedish Moose Candy Co is second at 4.9 from 219 reviews.
Which boutiques in Downtown, Provo UT are open late?
None of these stays open past midnight. The latest to close is Swedish Moose Candy Co, at 10 pm.
Which of these have free parking?
Google lists free parking for Sad Boi Thrift.
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